The well-known traditional Chinese medicine brand Wai Yuen Tong has been established in Hong Kong for over a hundred years. To initiate a breakthrough into the market of the new generation, VCAN Digital and Wai Yuen Tong cooperated to launch a digital campaign on Facebook. Participants could visit the mobile site and get known about their health condition through the Q&A game. They could also redeem a gift at one of the retail shops after the game.
